26.2 Tips To Run A Running Blog
Don't let the title fool you. The Truth is, I don't have a clue. In fact, I may be the last person who should be writing this article. But I have been inspired by a new book on Amazon about 'how to marathon' by a runner who has only run one marathon, so certainly I can write a post on how to blog. Right?
In fact, the only reason I do anything at all is to give myself some street credibility to then give advice about it. (I’ve already pre-written my advice for choosing a Tattoo, but don’t plan to be inked for many years.)
So, my wonderful, incredible, indispensable list of : “26.2 Tips To Run A Running Blog:”
1. Make a lot of posts with a lot lists. Yes, you need lists. And they need to be numbered. Why? I’m not sure, but maybe because:
2. It looks more like you know what you are talking about, as if by narrowing it down to an exact number, you’ve got secret insight backed up by scientific proof.
3. It makes it easier on the readers' eyes and brain if you have categorized their thoughts for them.
4. All great things have lists: The 12 steps, the 10 commandments, the 4 noble truths, the 3 wise man, the 2 tickets to paradise, and One ring to rule them all.
5. After making your list, if the number just happens (by mistake or by chance or some kind of kabballah-like mysticism) to match up with a number that relates to your topic, you've become infinitely more cooler, smarter, and wiser. 26.2 reasons to do something in a blog about marathoning, for example.
6. Decide if your workouts are important or interesting enough to post. Sure you have to and should post them. But do people want to know how many miles you run, how much speedwork you do, where you chaff on your body? My thoughts are that those who are on either end of the bell curve are the most interesting, where as those in the mass of the crowd at the middle are less so. If it's your first marathon, if you've had an incredible challenge to overcome, or if you are a sub-3 hour marathoner, for example, I am more intrigued in your day to day workouts.
7. Have a take, an angle, a philosophy of running and life. Write from your gut. What makes you unique? This theme may take a few months to take shape and may change course from time to time. We all have many gifts, and in the bloggersphere, there are many rooms. If this were not so, would I have told you that I am going to prepare a place for you?
8. Your place is your uniqueness. Find it and sharpen it.
9. Some examples:
*Are you a Photojournalist with an eye for detail who has run pretty much every race in Michigan?
* Do you have12 kids and training to qualify for the 2016 Olympic Marathon Trials?
*Are you a running guru artist with endless bits of wisdom so deep that half your runs are done in private, lest your secrets get into the wrong hands?
*Does your fan base want you to update your blog which each meal, and will respond with 167 comments when you discuss, for example, your experiences with the costco sample-cart ladies?
The Hungry Runner Girl
11. Put up photos. But how many, of what, and with family? See 10 above.
12. Stick a knife in your heart and spill it all right on the page, or at least tickle your funny bone until you pee your pants.
13. Post only what you want to write sometimes, post things other folks may even want to read sometimes, but you'll probably be happiest when the two combine.
16. Generic posts, The race reports, the workouts, perhaps the meat of your blog.
17. Irreverent posts to break up the monotony. For example; ‘Why do we have a pinky toe anyways? And is it true lobbing this toe off increases your 10k time?'
18. Timely posts– seasonal runs, holiday issues, the hot runner issue of the moment.
19. The "I'm more than a runner" posts. Prove you have a life outside of running and post outside of your running world as well, although, if you are like me, when training is at its highest, running bleeds over into everything.
21. Prepare to be humbled. Other bloggers are faster than you, run more miles than you, and have more followers. Their widgets are cooler. The look better in running gear. They write with more wit and in general are picked way ahead of you on the soccer team at recess. That's okay. The race is long, and in the end, you need to blog only (mostly) for yourself. Plus if you have the guts to line up for a race, you can handle the blogging world.
|The Jade Rabbit on Amazon